Traditional radio requires you to have a large, and VERY expensive transmitter to send your broadcast to your audience. Getting FCC approval can take months, and transmitter maintenance is an endless battle.
As a contrast, Internet Radio allows you to connect to a worldwide audience, after only minutes of setup, at an extremely affordable price. With smart phones, and built-in Internet access in newer vehicles, Internet Radio is becoming more and more popular.
Internet Radio can be intimidating, but it is actually really straight forward.
Content is king, and the most critical part of the entire Internet Radio process. To attract an audience, you must produce a show that helps you standout from the competition. We can help.
There are 2 parts to creating your content:
Hardware enables you to make your live shows sound professional. Connect your devices, such as microphones, phone systems, automation, MP3 players, etc... You can then have live guests, or take call-ins. Hardware is critical to help you differentiate yourself from the crowd. Find out what hardware will work best for you on our Hardware page, learn more.
Listeners demand a live show feel, but running a studio with DJ's 24x7 is extremely costly. Automation software allows you to create your custom shows and play them unattended. This way you can sound live, while no one is in the studio, and is substantially cheaper than having a DJ in the studio all day. Check out our automation page to learn more.
Your personal Internet bandwidth is too limited to allow the needed amount of listeners to follow your Internet station. To overcome this, there are Internet streaming services that have server farms that take your content and then share it to your listeners. These server farms for Internet streaming is the same as to transmitters for traditional radio.
Streaming services use encoders to take your audio & meta data from your station to their server farms. Each streaming service uses their own encoder and are often free with their service.
Once setup, the streaming service gives you the ability to embed players onto your website as well as use their mobile apps. At that point, you may have listeners follow your station from anywhere in the world.
If you plan on playing copyright protected music, then by law, you will need to register with
Sound Exchange. They are a performance rights organization that collects and distributes digital performance royalties to artists and copyright holders. Some of the streaming services automatically generate these reports and handle this process. You must check with your streaming service to see if this is offered.
Once you are up and running, you can now watch the cash flow in. With certain streaming services you can generate revenue from embedded ads or when your listeners purchase music from your site. You will also generate revenue from selling advertising that is then broadcast on your Internet station.